ROOTED By Imogene + Willie

We’ve Teamed Up With Our Friends At Imogene + Willie For A Small Capsule To Celebrate The Grand Opening Of Our New Storefront. The Collection Includes A T-Shirt And A Tote Designed By Matt Eddmenson And Printed At Their Studio Here In Nashville.

“My process starts with the scraps on the studio floor—bits and pieces that come together to make something new, like a collage in motion. Stencils and spray paint pull from street culture, where layering and repetition feel natural, just like in streetwear. And color? It’s everything—the vibe, the movement, the whole energy of the piece, blooming like wildflowers through concrete” -Matt, Imogene + Willie

In 2009, Just A Few Blocks Away From Us, Imogene + Willie Opened Their Flagship Store Out Of A Renovated Service Station. Now, Sixteen Years Later, They Have Become Pioneers In Nashville’s Retail And Fashion Community.

Much Like Us, Community Is At The Heart Of Everything Imogene + Willie Does. With This Collaboration, We’re Able To Stamp A Long Tenured Friendship With Something To Give Back To Our Shared Community.

The First Ever ROOTED x Imogene + Willie Capsule Collection Will Be Available For One Night Only, This Saturday, March 22nd, From 5 PM To 7 PM At Our Grand Opening Party.