October 2002 saw the birth of the most influential cooperation in sport and fashion to date with the launch of y-3. The partnership between renowned Japanese fashion designer, Yohji Yamamoto and authentic sports brand, Adidas, has revolutionized the industry. The "Y" stands for Yohji Yamamoto, the "3" represents the signature Adidas three stripe logo and the "-" signifies the link between the two. Adidas represents sport, Yohji Yamamoto represents design, and both symbolize true craftsmanship. Together they have developed the future in sportswear.